Professional Experience
IHG Hotels & Resorts, Contract Copywriter
01/21 - present
Wrote landing pages, emails, and campaign copy in IHG Masterbrand voice
Developed tone for and wrote monthly Luxury & Lifestyle newsletter
Assisted in campaigns and copy work for many of their 19 hotel brands
Worked on 2021 and 2022 US Open campaigns
all33, Brand Marketing Manager
10/21 - 12/22
Developed Brand Guidelines for the company
Responsible for naming company’s upcoming products (5 chairs named in 2021)
Managed all email marketing using Klaviyo, bringing in $1.17 million in revenue in 2021
Wrote newsletter and managed engaged list of 12,000+
Total active list 35,000+, prospect list 16,000+
Wrote copy for digital ads and Shopify website using best practices and testing
Wrote scripts and managed production of brand videos for CTV and digital
Managed content and social calendars
Freelance Brand Developer & Copywriter
2020-2021
Direct response copywriter for sustainable accessory brand and ergonomic chair company
Brand development and copywriting for makeup artist platform (launching soon)
Brand development and website copy for real estate agency
Website copy for cyber security company serving governmental and international commercial clients
Website copy for sports betting app
Jun 2017- 2019
Project Manager and copywriter for rebranding and launch of career coach’s new site
Wrote press releases, pitched to reporters, and wrote provisional patent app for Fintech company
Wrote website, video, and email copy for legal software company
Wrote blog posts, website copy, digital ads for established companies and startups in ATX and NY
Morgan & Morgan, P.A., Digital Brand Manager and Content Manager
Jan. 2016- Jun 2017
Edited and managed 5 in-house writers and 3 freelancers as content manager of 5 websites
Became Digital Brand Manager to ensure all online efforts were on-brand with established company voice and values
Copywriter for digital ads, print ads and email newsletters
Developed concept, wrote scripts and produced online video content (+3.5 million total views)
Handled media inquiries, analyzed news coverage, built media contact list
Served as Product and Project Manager for complete redesign and rebuild of forthepeople.com
Worked with graphic designer, back end developer and front end developers, oftentimes acting as UX/ UI designer
Designed and ran usability tests for prototype
abogados.com, Marketing Manager
July - Dec. 2015
Developed abogados.com brand and voice to be attractive and approachable for Latinos
Wrote or translated all of the content for abogados.com at launch
Served as Product Manager for abogados.com website launch
Wrote and directed national TV ads
Set budgets and worked with designer on creative for statewide OOH campaign
Ran social media (FB, Twitter, Linkedin, G+) until hiring a Community Manager
Managed Community Manager and Writer until hiring a Content Manager
Regalii, Blog Editor and PR Specialist
July - Nov. 2017
Wrote press releases, pitched to reporters
Wrote provisional patent app for IP
Jan - May 2015
Wrote and edited content for Latino Fintech startup
Reached out to potential guest bloggers covering financial, tech, and Latino beats
Monitored industry coverage and engaged media contacts
Education
New York University (2010-2014)
B.A. English and American Literature, summa cum laude
Minors in Creative Writing & Latino Studies
Presidential Honors Scholar, English Honors program
Skills
Fluent in Spanish (native), AP Style, WordPress, Google Analytics, HubSpot, Facebook for Business, Twitter ads, CoSchedule, HootSuite, Optimizely, ZenDesk, Adobe Illustrator, Adobe Photoshop, Invision